Cenz

Cenz Privacy Notice

Effective Date:

This Privacy Notice explains how KH Dining Ptd Ltd. (the "Controller," "we," "us," or "our"), the operator of the Cenz mobile application and related services (the "App"), handles your Personal Data when you use our Platforms (including the mobile application, website, or portals) that we own or operate in connection with providing our services and solutions ("Services").

It applies to our consumers, users, and service providers ("you").

We process Personal Data with your consent or as allowed by law, such as to:

  • Meet legal requirements.
  • Enter into or fulfill our contractual obligations to you.
  • Fulfill our legitimate interests or in the interest of others.

I. Collection of Personal Data

We collect your Personal Data in the ways listed below. We may also combine Personal Data collected via these various channels.

You provide your Personal Data to us

We collect your Personal Data when you provide it to us. For example, when you:

  • Complete a user registration form or customize your profile (such as your name, contact information, date of birth, gender, weight, and height).
  • Furnish Sensitive Personal Data by voluntarily uploading diagnostic reports, wellness check-up results, or genetic reports.
  • Grant us access to your health and fitness data by syncing wearables.
  • Provide information through the use of our Services, such as when you log meals via photo or manual entry, allowing our AI to analyze the food items, calories, and macronutrients.
  • Fill up demographic information in surveys or provide feedback.
  • Contact us through our various customer support channels (such as chat, messages, or emails).
  • Submit reviews, feedback, or ratings about the App or any Services.
  • Provide information through the use of our artificial intelligence ("AI") services (e.g., asking questions to AI-powered coaching features).

When our Services are used

Personal Data may be passively collected through the normal operation or use of our Platforms. Some examples are:

  • Your device information (such as hardware model, serial number, IP addresses, file and app names and versions, and advertising identifiers).
  • Usage data (such as features used, content viewed, and interactions with the App).
  • Transaction information (such as payment method and settlement records, where a subscription fee is paid).

Sensitive Personal Data

Some Personal Data we collect is sensitive in nature including your health data such as medical test results. We collect sensitive personal data only with your consent and/or in strict compliance with applicable laws. In the event that you are required to furnish any documentation or information to us for any Purpose which may contain such sensitive Personal Data (which is not required for that Purpose), you agree to redact such sensitive Personal Data before providing such documentation or information to us.

II. Use of Personal Data

Cenz uses your Personal Data for the purposes below. ("Purposes").

Providing services and features

Your Personal Data will be used to provide, personalize, maintain and improve our Platforms and Services. This includes using your Personal Data to:

  • Create, administer and update your account.
  • Process, manage or verify your eligibility for subscriptions.
  • Extract biomarkers from documents and sync wearables data to complete your "Health Graph."
  • Calculate your personalized metrics, such as the "Cenz Age" (biological age estimate) and Health Score.
  • Generate personalized nutrition goals, meal suggestions, and health insights based on your unique data.
  • Facilitate the ordering of food based on your preferences.
  • Maintain a historical record of your health and nutrition data to monitor progress over time.
  • Personalise your experience (such as to identify your preferences and recommend products and services relevant to you).
  • Perform internal operations necessary to provide our Services, including troubleshooting software bugs, conducting data analysis, testing and research, monitoring and analysing usage and activity trends.
  • Protect the security or integrity of the Services and any facilities or equipment used to make the Services available.
  • Invite you to participate in our events, surveys and studies.

In providing you with these services and features, we use automated means, including AI services. We strive to ensure the accuracy and reliability of our AI services, and whenever necessary, we may manually verify the outputs.

Safety and security

We use your data to ensure the safety and security of our Services and all users. This includes:

  • Verifying your identity when you log in to Cenz.
  • Using device, profile, and usage Personal Data to prevent, intervene, detect and combat fraud or unsafe activities (e.g., misuse of the platform).
  • Monitoring compliance with our terms and conditions and policies.

User support

We use Personal Data to resolve user support issues. For example, we may:

  • Investigate and address concerns.
  • Monitor and improve our user support responses.
  • Respond to questions, comments and feedback.
  • Inform you about steps taken to resolve user support issues.

Research, development and security

We may use the Personal Data we collect for testing, research, analysis, machine learning, and product development. This allows us to understand and analyse your needs and preferences, protect your Personal Data, improve and enhance the safety and security of our Services, and develop new features, products and services.

Legal purposes

We may use the Personal Data we collect for legal purposes such as to:

  • Prevent, detect, investigate, resolve or prosecute fraud or crimes.
  • Comply with court orders or other legal, governmental or regulatory requirements.
  • Enforce our Terms of Service or other agreements.
  • Enforce or protect our rights, interests or properties in the event of a claim, investigations, complaints or dispute in any jurisdiction.

Marketing and promotions

We may use your Personal Data to send you marketing communications relating to customized products or services (that may be of interest or relevance based on your profile), or our partners' products, services, events or promotions.

If you wish to unsubscribe from such marketing communications, please click on the unsubscribe link in the relevant email or message. Please note that while you may opt out of marketing or promotion communications, Cenz may still send you account and / or service-related messages (such as two-factor authentication, information on your transactions, rewards, etc.).

III. Disclosure of Personal Data

We may disclose your Personal Data with various parties only as needed for the Purposes.

With third parties

We may disclose your Personal Data to third parties only as necessary for the delivery of the Services:

  • Service Providers: We provide Personal Data to our vendors, consultants, marketing partners, research firms, and other service providers or business partners, such as restaurants, delivery riders, payment processors, cloud storage providers, and data analytics providers.
  • Legal Requirements: We may share your Personal Data with our legal advisors, law enforcement officials, government authorities and other third parties where it is necessary to respond to an emergency or comply with court orders.

Business transfers

We may share your Personal Data with other parties, in connection with any acquisitions, sales, mergers, joint ventures, consolidation, restructuring, financing or any other type of business transactions. Your Personal Data will however remain subject to our obligations made in any pre-existing Privacy Notice that you have agreed to.

IV. Retention of Personal Data

We retain your Personal Data for the period necessary to fulfill the Purposes outlined in this Notice unless a longer retention period is required or allowed by law. Retention periods differ depending on things like the nature of the data, why it is collected and processed, and relevant legal or business needs. Once your Personal Data is no longer necessary for the Services or Purposes, we take steps to erase, destroy, anonymise or prevent access or use except where needed for legal compliance, safety, security, fraud prevention and detection, in line with applicable laws.

V. International Transfers of Personal Data

Your Personal Data may be transferred from your current location to another jurisdiction for various reasons such as centralized data processing and storage and service delivery. We ensure these transfers comply with applicable laws and regulations. This includes having a lawful basis for transfer, conducting impact assessments and putting appropriate technical and organizational safeguards to ensure an adequate level of protection for your Personal Data. Our lawful basis will be either consent (obtained at the time you provide your Personal Data) or one of the safeguards permissible by laws.

VI. Cookies, Related Technologies and Targeted Advertising

Cookies

Cenz, and third parties with whom we partner, may use cookies, web beacons, tags, scripts, advertising identifiers and similar technologies (collectively, "Cookies") in connection with your use of our Platforms. Cookies may be used for various purposes such as to:

  • Provide the essential, basic functions of the use of our Platforms or Services.
  • Authenticate you, or remember your user preferences and settings.
  • Deliver and measure the effectiveness of advertising campaigns.
  • Analyse site traffic and trends.
  • Enhance user interface and experience.

Disabling the collection of cookies on our websites

You have the right to choose to disable, block or deactivate cookies. Please note that refusal or removal of some cookies could affect the availability, functionality or use of our Platforms or Services. You may adjust your internet browser settings or device settings to manage your preferences.

VII. Protection of Personal Data

We implement reasonable legal, physical, organisational and technical measures to ensure that your Personal Data is protected. This includes measures to prevent loss, unauthorized access or misuse of your information.

We limit access to your Personal Data on a need-to-know basis. Those processing your Personal Data will only do so in an authorised manner and are required to treat your information with confidentiality.

Nevertheless, please understand that the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the absolute security of your Personal Data during online transmission. By using our Services, you acknowledge that some risk remains with any data sent or transferred online.

VIII. Your Privacy Rights

In accordance with applicable laws and regulations, you may be entitled to:

  • Inquire about the processing of your Personal Data and be provided with a copy of it.
  • Request correction or deletion.
  • Restrict or object to processing.
  • Withdraw consent (where processing is based on consent).
  • Request a transfer of your data to another organisation, in a machine-readable form.
  • Complain to the relevant data privacy authority if you believe your rights were violated and we failed to address your concerns.

If you choose not to provide your Personal Data or later withdraw consent you may be unable to access certain services or features of the App (especially those requiring Sensitive Personal Data). However, we may continue to process your data as required or permitted by law.

To protect your rights, we verify all requests and may ask for supporting information or documentation.

IX. Amendments and Updates

Cenz may update this Privacy Notice at any time. It is your responsibility to review the Privacy Notice regularly. Your continued use of the Platforms or Services, purchase of products from Cenz or continued communication or engagement with Cenz following the modifications, updates or amendments to this Notice, whether or not reviewed by you, shall constitute your agreement to be bound by such amendments.

X. How to Contact Us

If you have any queries about this Notice or would like to exercise your rights, please direct your inquiries to our Data Protection Officer:

KH Dining Ptd. Ltd.

Contact for Privacy Matters: cenz.health@gmail.com

The original of this Notice is written in the English language.